About Citaly

Citaly designs portable espresso products for outdoor and mobile use cases — and helps specialty retailers evaluate in-store fit, demos, and sellability.

Company structure

• Citaly: Shenzhen Citaly Technology Co., Ltd. (brand & product focus)

• CINO: Shenzhen CINO Technology Co., Ltd. (manufacturing foundation)

• HQ: Shenzhen • Production base: Jiangmen (dedicated coffee-machine facility)

The business has focused exclusively on the coffee machine industry for over 18 years.

Focused on coffee machines with an integrated R&D and manufacturing system

• 270+ patents • Customers in 87 countries

• National high-tech enterprise • Shenzhen “Specialized & Innovative” enterprise

• Capsule coffee machine industry standard co-setter (Shenzhen)

• Selected national media coverage (e.g., People’s Daily, CCTV programs)

Built on this manufacturing foundation, we created Citaly to focus on outdoor and mobile coffee scenarios — where user experience, product design, and retail sellability matter as much as engineering.

CINO provides the system: engineering depth, quality consistency, stable manufacturing, and supply capability.

Citaly leads the product: scenario-based design, brand building, retail narratives, training, and partner support.

We focus on

• Portable espresso products for outdoor, travel, and on-the-go use

• Retail-ready products that are easy to demo in-store

• Long-term model support and stable supply

We don’t do

• OEM / ODM manufacturing orders

• Competing directly with partners by selling identical SKUs on Amazon or our own DTC store

Our growth is partner-led. We prioritize specialty retailers and distribution partners and avoid direct competition. This approach allows partners to build the category without competing against the brand itself.

• No direct selling of identical SKUs on Amazon or our own store

• Regional or category protection is possible by agreement, typically tied to performance and a defined time window

• We maintain a consistent price system (details are reviewed case-by-case)

Supply & lead time

• Standard units: stocked and typically ship within 7 days after payment

• Custom artwork units: confirmed case-by-case, typically within 30 days

Training & materials

• Training videos

• Retail talking points and demo guidance

• Marketing assets and product education materials

• Common certifications and documentation are available upon request during partnership review

• Service model: repairs are handled via consolidated returns once a batch threshold is reached

• We provide ongoing training updates, materials, and new product releases

These policies are designed to ensure long-term reliability and predictable support for our retail partners.

Custom cup-body artwork is possible while keeping the Citaly logo visible.

• Customer-supplied artwork must be owned/licensed by the customer

• We review all artwork and reserve the right to refuse designs

• We do not assume liability for third-party rights risks in customer-provided content